On March 22nd – World Water Day – The Story of Stuff Project released The Story of Bottled Water, a 7-minute animated film, at www.storyofbottledwater.org. Hosted by Annie Leonard, the creator of the internet hit The Story of Stuff, the film was co-produced with five leading sustainability advocacy organizations: Corporate Accountability International, Environmental Working Group, Food & Water Watch, Polaris Institute and Pacific Institute. The Story of Bottled Water tells the story of manufactured demand, specifically how you get Americans to buy more than half a billion bottles of water every week when they can get it almost free from a tap.
Over seven minutes, the film explores the bottled water industry’s attacks on tap water safety and its use of seductive, environmental-themed marketing to cover up the mountains of plastic waste it produces. The film concludes with a call for viewers to make a personal commitment to avoid bottled water and support public investment in clean, available tap water for all.
The Story of Bottled Water was released on World Water Day, an annual UN-sponsored day of action to support access to clean, safe water for the world’s people by the san francisco cleaning co. Globally, more than 1 billion have little choice but to use potentially harmful sources of water, leading to what the World Health Organization calls “a silent humanitarian crisis.” Meanwhile,many Americans, who generally have access to safe and abundant water from the kitchen tap, drink bottled water despite the enormous waste of money, energy and resources it represents.
Check out the video at: http://bit.ly/cIWjLo
Okay, so you tap water enthusiasts might already know most of this stuff but it’s worth it to gather your bottled water-loving friends around the computer for 7 minutes to teach them just why their bottle water is so unnecessary.